Trade stockist margin & shelf-pack planner
Build a monthly order line by line and see wholesale cost ex-VAT, carriage-paid qualification, retail revenue, margin and the shelf frontage you will need. Print it as a purchase order or send it straight to the trade desk.
Wholesale ladder (ex-VAT)
| Pack | Wholesale | RRP incl. VAT | Margin at RRP |
|---|---|---|---|
| 2.5L stand-up pouch | £2.20 | £4.99 | 47% |
| 5L stand-up pouch | £3.95 | £8.99 | 47% |
| 10L stand-up pouch | £7.10 | £15.99 | 47% |
| 25L nursery sack | £14.50 | £32.99 | 47% |
How the planner calculates margin and shelf space
Each line multiplies units per month by our wholesale price for that pack size. Retail revenue is units × RRP, and because RRP includes VAT the planner divides by 1.2 to give your net revenue. Gross margin is net revenue minus wholesale cost minus carriage, shown in pounds and as a percentage of net revenue, which is the figure that lands in your accounts.
Carriage is free once the order reaches £250 ex-VAT; below that a flat £18 ex-VAT is deducted. The minimum check compares the order with £150 for an opening order or £100 for a reorder. Shelf frontage assumes facings six deep on a standard 30cm-deep shelf: 14cm per 2.5L pouch, 18cm per 5L, 24cm per 10L and 40cm of floor space per 25L sack.
Most of our stockists open with two or three of the best-selling blends in 2.5L, the Everyday mix in 5L and a 25L sack of the Monstera blend for repotting customers' plants in store, then add Alocasia, Anthurium and Hoya once they see which plants their customers buy. Use the shareable link to send a draft order to a business partner, or print it as a purchase order for your records.
Trade planner questions
Still unsure? Email care@growtropic.co.uk with a photo of the plant and its roots — the nursery team replies Monday to Thursday.
What are the wholesale prices?
Retail-ready stand-up pouches are £2.20 (2.5L, RRP £4.99), £3.95 (5L, RRP £8.99) and £7.10 (10L, RRP £15.99) ex-VAT. 25L nursery sacks for in-store repotting bars are £14.50 ex-VAT against a £32.99 retail equivalent. That is a 46–47% margin on every line at RRP.
How is margin calculated here?
Retail prices include VAT, so the planner first removes 20% VAT from RRP to get your net revenue, then subtracts our wholesale price and any carriage. The percentage shown is gross margin on net revenue, the figure your accountant will use.
What are the minimums?
An opening order is £150 ex-VAT and reorders are £100 ex-VAT. Orders of £250 ex-VAT or more travel carriage paid to UK mainland addresses; below that a flat £18 ex-VAT delivery charge applies per drop.